- Authenticity builds trust. Around 80% of consumers say they trust user-generated content more than branded or professional content when evaluating a brand’s quality.
- Engagement rises. Social content incorporating UGC (images/videos from real users or fans) often sees ~28% higher engagement than content that’s only professionally produced. It looks and feels real to the consumer and not overtly salesy.
- Conversion and sales improve. UGC on product pages can increase conversion rates by 20-30% or more, while commerce sites using UGC report conversion lifts of as much as 161%. UGC can still incorporate a call-to-action for consumers to purchase or click-to-buy without feel ingenuous.
- Cost efficiency. UGC is far cheaper to produce than high-end professional shoots or paid influencer’s collabs. Many brands are building pipelines of UGC so they always have authentic material on hand. UGC videos and lifestyle photography can seamlessly integrate into your current content schedule- ask us HOW!
